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Price: $12.99 - $10.47
(as of Feb 21, 2025 13:49:52 UTC – Details)
Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.
Is Discontinued By Manufacturer : No
Product Dimensions : 6.3 x 3.55 x 2.25 inches; 0.71 ounces
Item model number : CTX
UPC : 071249253069
Manufacturer : L’Oreal Paris
ASIN : B000KPTU4M
Country of Origin : USA
Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
L’Oreal Permanent Hair Color: L’Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
Long Lasting Hair Color: Get beautiful color from L’Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Reviewer: L an L
Rating: 5.0 out of 5 stars
Title: Great color line
Review: LB 02 high lift i got tired of paying over priced hundred dollars or more for lift and coloring my hair in a salon! I have used this product for over 30 years and will never go back. I just wished for people with thick care.They offered a little bit more product. I’m growing my hair out now and my hair is very thick.Whereas before I had a pixy cut. So now I color every 2 weeks. Regrowth. My hair is naturally brown
Reviewer: Marie’s teview
Rating: 5.0 out of 5 stars
Title: Helping our hair feel better.
Review: This is some of us with a “little “ age need the shine of when we didn’t have this extraAge. We can at least help our hair. It’s not our hairs fault, so treat it with a little “something.This color is true to the box.
Reviewer: SHARON / JOHN
Rating: 5.0 out of 5 stars
Title: True color.
Review: The easiest product to use with a really well devolved system.Begin dring my wife for 41+ years.True color results. Husband is very happy ,my wife’s is more beautiful at this 80th year, perfectly worth the investment. John Barber Mesa AZ 2 /14/ 25.
Reviewer: Lola Veneziana
Rating: 4.0 out of 5 stars
Title: Color is Great! When they ship you the correct color tho!!
Review: I’m subscribed to this color and it works well for me however I was sent incorrect colors twice already! It’s Unreturnable so now I’m stuck with grey roots, and two boxes of Platinum (wrong) and two boxes of Medium Ash Brown (also wrong) not cool! 🙄😒To whoever packages these shipments, Please please Pay Attention to what colors you send!Thank you!
Reviewer: P. Reichwald
Rating: 5.0 out of 5 stars
Title: Great value, great product
Review: I haven’t colored my own hair in a long time, but the trips to the beauty salon were getting quite expensive so I thought I would try this product out. I have always loved L’Oreal and they did not disappoint! I love the new gel formula, especially because I am not the most talented when it comes to beauty products. They also are very generous with the product. I have very long thick curly hair, and used two boxes, but I almost didn’t need to. Very impressed with the ease of use, and the results made me quite happy.
Reviewer: Paul Skoog
Rating: 5.0 out of 5 stars
Title: Fabulous
Review: I have been using this for years and always get compliments on my hair color. I never had to go gray during COVID. It is so nice to be at home and doing this myself. saves time and especially $$$$!
Reviewer: Orange Monkey
Rating: 5.0 out of 5 stars
Title: 8A Ash Blonde – very nice, ashy blonde
Review: Since Covid I’ve become my own hairdresser.Pretty dark, but inexpensive hair to begin with I’ve been ‘blonde’ since decades.Struggling with somewhat uneven tones, brassy-yellow – cheap-looking-home-own-hairdresser-look, especially as the roots start growing out.8A Ash Blonde is the solution. Gave a very natural cool blonde, even color, shiny, hair conditioned.Very happy with it. Highly recommended.
Reviewer: DTree
Rating: 3.0 out of 5 stars
Title: It made my hair dry. And the color didn’t last long, didn’t cover gray hair well.
Review: It made my hair dry. And the color didn’t last long, didn’t cover my gray hair well.
Reviewer: Red
Rating: 5.0 out of 5 stars
Title:
Review: I just colored my hair. Here are pics of it in different lighting & last pic was with a flash. I do like it, only needed 1 box for whole head, unsure how it will look once washed though
Reviewer: Carmen
Rating: 5.0 out of 5 stars
Title:
Review: Es el tinte y el color que me acomoda
Reviewer: Debra Squires
Rating: 5.0 out of 5 stars
Title:
Review: These are the only products that I use on my hair now. My hair stays soft as silk and it doesn’t harm it as much as others do.
Reviewer: Peter McElhaney
Rating: 5.0 out of 5 stars
Title:
Review: Unfortunately it has more than doubled and delivery is 4 weeks. And doubled.
Reviewer: Liz
Rating: 1.0 out of 5 stars
Title:
Review: Se me cayó muy pronto el color y tenía esperanza de que con el precio fuera lo mejor que había usado… pero no y tengo mucho pintando mi pelo.
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